When a beauty-queen-turned-entrepreneur sets up a tea stall, magic happens. Meet Simran Gupta, Lucknow’s Model Chai Wali, whose chai and charm brewed a viral phenomenon.
Who Is She?
Simran Gupta won the Miss Gorakhpur title in 2018 and pursued modeling, even appearing in ads in Delhi, before the pandemic disrupted her career.
As her family’s sole earning member, she set up a tea stall near Engineering College Chowraha in Lucknow, drawing inspiration from tea entrepreneurs like MBA Chai Wala and Priyanka Gupta.
The Viral Spark
A video of Simran stylishly preparing masala chai, flipping her hair, was posted by food bloggers. The video captured widespread attention—some praised her entrepreneurial spirit, while others criticized hygiene practices, especially her loose hair and lack of gloves.
Her Unique Selling Point (USP)
What sets her chai apart: Rose petal–garnished tea—adding a distinctive aroma and flavor. Her stylish presence at the stall further elevated her brand identity.
Within two years, she successfully expanded to a second outlet, underlining her growing popularity and business acumen.
The Police Incident & Legal Aftermath
In June 2025, a shocking video went viral showing Simran allegedly being manhandled by police for keeping her stall open late at night. The footage sparked outrage online.
The DCP took notice, and both the station in-charge Alok Chaudhary and a
constable were sent to line duty, pending investigation by ACP Aliganj.
Later, the Lucknow High Court intervened, ordering the Commissioner to conduct a thorough investigation and submit affidavits within six weeks.
Why This Story Resonates
Inspiration & Resilience: A beauty queen turned entrepreneur, turning adversity into opportunity.
Social Media’s Power: How a simple video can catapult someone into the spotlight overnight.
Entrepreneurship with Style: Merging aesthetics, flavor, and branding in traditional trades.
A Conversation Starter: It opens dialogue on hygiene, safety, women’s autonomy, and digital fame.
Beyond viral fame, Simran’s story speaks of adaptation, boldness, and redefining success.
ALSO WATCH OUR VIDEO ON MODEL CHAI WALI
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