Dubai Chocolate (Kunafa Chocolate) is the most viral chocolate in the World. It was launched in 2021 by Sarah Hamouda, a 38 year old Entrepreneur behind Dubai’s most viral chocolate brand Fixed Dessert Chocolatier. In 2021 when she was pregnant, She had craving of chocolate, but a unique one with a flavor of kunafa in it, she couldn’t find it anywhere. So, She decided to make a homemade chocolate with her husband. It became popular in 2023.
It is a made from Sweet Chocolate & is filled with Sweet Cream made from Pistachios mixed with finely chopped Kadayif and Tahini paste.
Started as a small passion project exploded after a TikTok ASMR video hit 120 M views, turning Fix into a sell out sensation. Even Sheikh Hamdan took notice!
These bars evoke nostalgia and deliver a unique experience.
Daily Production :
Fix produces 500 bars a day.
Sales Channel :
Exclusively sold through Deliveroo in the UAE.
Selling Speed :
These bars sell out with in minutes.
First Quarter Sales :
In first quarter of 2025, the sales reached over 1.2 million individual chocolate bars.
Most Beloved chocolate of Dubai is now popular in other Countries too.. Many Chocolate lovers already tried it while others eagerly wants to try it. The trend has led to copycat versions of it around the world and other brands are also selling it.
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