If you’ve recently seen a fuzzy, sharp-toothed bunny with a mischievous grin taking over your Instagram feed—chances are, you’ve spotted Labubu. This quirky collectible toy, originally created by artist Kasing Lung and marketed by Pop Mart, is now India’s newest obsession.
From Bollywood celebrities to Gen-Z fashionistas, everyone wants a piece of Labubu. But what’s behind the craze? Let’s dig in.
🧠 What is Labubu?
Labubu is part of the “The Monsters” collectible series by Hong Kong artist Kasing Lung. With oversized eyes, pointy ears, and an impish smile, Labubu is weird, adorable—and totally unforgettable.
It comes in many forms: mini vinyl figures, plush toys, keychains, and even limited-edition variants dressed as astronauts, warriors, or fashion icons.
Labubu Fever in India
While Labubu exploded in popularity across Southeast Asia, the Indian market has recently caught fire:
Celebs like Ananya Panday and stylists have been seen flaunting Labubu as a bag charm or shelf décor.
Unboxing videos from Indian creators on Instagram and YouTube are racking up thousands of views.
Youth in Delhi, Mumbai, and Bengaluru are now collecting Labubu like they once did Pokémon cards.
💸 Where to Buy Labubu in India
Since Pop Mart doesn’t have official stores in India yet, most Labubu toys are sold through:
Platform Type Price Range
KidKindStore Blind boxes, plush ₹1,900–₹12,000
SneakFlyy Themed series ₹3,999–₹18,000
Bear Hugs HK Rare editions ₹4,000–₹30,000
CrepDogCrew, HypeFly India Resale market ₹5,000–₹55,000
💡 Pro Tip: Always check seller reviews. Counterfeit Labubu toys (called “Lafufu”) are flooding online marketplaces.
🔮 Why India Loves Labubu
1. Blind-box excitement: You don’t know which version you’ll get—surprise adds thrill.
2. Pop culture magnet: Labubu is often spotted with celebrities and K-pop stars like Lisa (BLACKPINK).
3. Instagrammable appeal: Its quirky design fits the current trend of “weird-cute” aesthetics.
4. Fashion-friendly: Fans are attaching Labubu to handbags and using it as room décor.
🛑 Challenges in India
- No official Pop Mart stores yet
- High resale markups on rare variants
- Risk of fakes on unverified platforms
- Import issues due to customs and BIS regulations
🧵 DIY Labubu?
Believe it or not, a Marathi blog recently went viral for showing how to make a DIY Labubu for ₹6,000 using felt, stuffing, and a glue gun. It might not be official, but it’s proof of how deeply the trend has rooted in Indian homes.
📦 Final Thoughts: More Than Just a Toy
Labubu is more than a collectible—it’s a statement piece, a digital-age hobby, and a community trend. For Indian youth especially, it’s a new way of expressing individuality, creativity, and connection to global pop culture.
So whether you’re a serious collector or just Labubu-curious, one thing’s for sure: this little monster is here to stay.
✨ Bonus Tip:
Looking for the rare “Yoga Labubu” or “Milan Fashion Week Edition”? Set alerts on trusted platforms and join local collector groups on Telegram and Instagram for first dibs!
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