Parle-G and India’s Independence: The Untold Freedom Story

Long before Parle-G became the world’s largest-selling biscuit, it was a silent soldier in India’s fight for independence — baked in defiance of British imports and served with the spirit of Swadeshi.

The British Monopoly and Swadeshi Movement

• In the pre-independence era, India relied heavily on imported biscuits, mostly from British companies.
• The Swadeshi movement urged Indians to boycott foreign goods.
• Demand for Indian-made alternatives was high, especially in food.

Birth of Parle (1929–1939)

• Parle Products was founded in 1929 in Mumbai by the Chauhan family.
• Initially started as a confectionery making sweets and candies.
• In 1939, they launched their first biscuits — Parle Gluco — as a homegrown answer to British brands like Britannia and Huntley & Palmers.

A Biscuit as Resistance

• Parle Gluco biscuits were marketed as “an Indian biscuit for Indian people”.
• Affordable pricing meant it reached common households, unlike the expensive imported biscuits.
• They became a small but powerful act of resistance — people could enjoy biscuits without supporting British imports.

Post-Independence and the Parle-G Legacy

• After independence, Parle Gluco continued as a national favorite.
• In the 1980s, it was rebranded as Parle-G (“G” for Glucose).
• By the 21st century, Parle-G became the world’s largest-selling biscuit — from a freedom-era alternative to a global household name.

Conclusion – A Bite of Freedom

Wrap up with how every pack of Parle-G carries not just sweetness but also a century-old story of self-reliance and national pride.

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