Long before Parle-G became the world’s largest-selling biscuit, it was a silent soldier in India’s fight for independence — baked in defiance of British imports and served with the spirit of Swadeshi.
The British Monopoly and Swadeshi Movement
- In the pre-independence era, India relied heavily on imported biscuits, mostly from British companies.
- The Swadeshi movement urged Indians to boycott foreign goods.
- Demand for Indian-made alternatives was high, especially in food.
Birth of Parle (1929–1939)
- Initially started as a confectionery making sweets and candies.
- In 1939, they launched their first biscuits — Parle Gluco — as a homegrown answer to British brands like Britannia and Huntley & Palmers.
A Biscuit as Resistance
- Parle Gluco biscuits were marketed as “an Indian biscuit for Indian people”.
- Affordable pricing meant it reached common households, unlike the expensive imported biscuits.
- They became a small but powerful act of resistance — people could enjoy biscuits without supporting British imports.
Post-Independence and the Parle-G Legacy
- In the 1980s, it was rebranded as Parle-G (“G” for Glucose).
- By the 21st century, Parle-G became the world’s largest-selling biscuit — from a freedom-era alternative to a global household name.
Conclusion – A Bite of Freedom
Wrap up with how every pack of Parle-G carries not just sweetness but also a century-old story of self-reliance and national pride.
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